This is the advert me and my group analysed. It is of the hip hop artist called Big Boy from outcast. He is advertising alcohol in the advert but isn’t trying to promote any of his music. The company may have chosen this artist specifically to advertise their product as it may influence followers of his to buy the product or make the product look expensive or worthwhile to buy. We see Big Boy within the frame with a hat, shades and jewellery on which goes well with the drink. It may it looks expensive and elegant. Also, his clothing contrasts against the background which makes him stick out within the picture.
This advert shows us the new album of an artist called Bronze Nazareth. The cover of the album has the artist there so you can’t miss him. Some things I noticed within the article were they had the release date of his album, where you can purchase it and his writing has an effect to it. All of these things contribute heavily to advertising something. For example, the release date letters are big and in bold so they stand out for the viewer. Also, telling the customer where they can buy it is very helpful as it will increase the chances they will go to buy it. His name has a gold / bronze affect to it which can be used to show off his name. This sticks out like a sore thumb on the article and gives us immediately an idea who he is.


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