Carol Vernallis: The kindest cut (Functions and meaning in music video editing)
Music Videos
- Multiplicity incomplete sometimes obsecure paths
- Order Of Shots - Unconventional. Shifts more freely between shots. No order
- Time, space, character and narrative are revealed incompletely.
- Visual hooks create continuity. Non continuous shots linked by a single feature. Unified by figure, colour, shape, setting.
- Hollywood film - Unity of time and space
- Single clear path through films world
- Discontinuity - pop video draws us away from the narrative by foregrounding other structures and elements
- Continuity - Film draws us into the narrative.
Some Famous Quotes From Carol;
'In video, our attention to the song shapes the way we percieve the image, but to an equal extent what we do attened to in the image helps to determine how we hear music'
'Shots of the artist will encourage us to piece together a phantasmagorical body (a body made up in our mind of all the sorts of bits of bodies we see)'
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