Advertisement Poster

This was our advertisment poster in which gives all the fans the details of the release date, where you can download it, and also a big picture of the artist on the front.

CD Cover Digipack

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Assessment

Peer Assessment Feedback

This was feedback i got from a fellow peer assessor. Daryl marked my blog on his own opinion and gave me things which i can improve on to make it better all round.

Location Shots

Below are shots of where we will be recording our music video. The first 3 shots are taken from South bank where we will have our female singer singing along with the male having several shots in crowds as it is busy daily. We thought these were good locations as the scenery is good and the environment is very current and modern.

The last shots are taken from the recording studio in our school. We will be recording in here with an affect of looking like we were recording the making of the song. The lighting is good in there and it is also spacious which will be helpful also.

                         

Reply Permission

This was a reply we got from ministry of sound. This is rare as usually they do not get back to you, however in this case, they would even like to see the finished version of it which is pleasing.

Artist Logos/Graffiti Tags

These were logos created by Jordan Dye in our group. We all agreed that Angels logo will stay the same. It is glamorous, stylish and sexy which can represent the woman she is trying to be in the video. However, the E-Zee logo will be re-done. We created a graffiti font for this to go with the Hip Hop theme. However, we agreed the colours were bright and there wasn't that dark, power element to it. These were some rough ideas which will improve on in the near future.

Track permission Email

Above is a permission letter to Wretch 32's company. Daniel Decruz from my group wrote this out as it was part of his individual task for the lesson. We email them for copyright, however most times they will not get back to you. 

Track permission Form

Email for location permission

This was our location permission letter. This letter is sent to for example a council of a local area so we can gain permission to be able to film without causing any disruption. We sent a letter to south bank council but are still seeking a reply from them. We let them no will wont be around for long or cause any disruption or trouble for anyone in the environment.

Album Ideas

Talent release form

This is important as if someone is performing in our video we need to get them to sign the form for permission.

Shooting Schedule

Props, Costumes, and Equipment

Equipment:


Our equipment we will be using will be the simple things in order to record something. We will be using tripod, camera and we may even use a fig rig. We defiantly need a camera and tripod as it is what we will record with to make our video successful.  The tripod is also essential as it keeps the camera steady which contributes to the video looking more professional. The fig rig will also come in handy as it gives us good movement around our actors but also keeping the camera still.

Props/Make-Up:

Within our video we have not thought about using many props. We will be recording in a studio to make it look like we were recording the making of the actual song. The props within the studio could be classed as props such as the mic in the booth and the recording equipment. Make-up wont be necessary for the male singer however, the female singer will most likely be wearing make-up on her own accord.

E-Zee

- Grey T-Shirt (possibly logo)

- Vans/Smart trainers

- Jeans

- Silver Chain necklace

Angel

- Black jacket

- Blue plain T-Shirt

- Heeled sandals

- Large Hooped earrings

- Gold chain necklace

Storyboarding Visuals

This was our storyboard for our video. This will help our group during our filming task and guide us to make a good video.

Planning Story Board

This was our story boarding task for our music video. Within the task, we set each other different roles. For example; Jordan was drawing, Alex was writing the lyrics, Dan was coloring and I filled in all the timing,edit boxes etc. This really worked and we got a clear concept of what's needed in the video.

Analysing The Lyrics

These are the lyrics to our chosen song. We discussed ideas as a group and then gave our own opinions of what the lyrics mean and the content behind them.

Evaluation

Image Annotation

Above is a picture taken of an individual you would associate with the 'hip hop' genre and rightly stereotype him. I am personally not sure if he is a rapper however therefore i am assuming he is just someone taking a photo. Our artist is based in the UK and the clothing is very similar to the US based artists which intertwine with their genre. Within our chosen song is also a girl, as the video has not be released, i will go by the song and sound of her voice  in order to represent how i would think she would look.

I think she would be glamorous as it is a soulful song and has a deep passion within it. Below is a picture of Beyonce. Within the video i think the girl should be wearing something similar to make her stand out  and make her the centre of attention.

Below is the rapper Jay-z, i will compare him to the first picture of the man who i associated with the stereotype of hip hop and how he would be associated or represents it because of the way he dresses. Some things people expect to see within hip hop videos are key conventions such as; Hats, glasses, bling and fresh clothes. Contrasting both of these pics we see conventions listed above in both. Our artist will have to go along the lines of a good stereotypical view in order to make the video look right and represent the genre well.

Technical Tutorials

This was the digi pack our group created. This was our first test try at a digi pack cover. We just played about on photoshop trying to make it look realistic and as best as we could. On the dig pack we tried to emphasis a Hip Hop natured CD. For example, overlooking the camera so it looks as though he artists are looking down upon you indicating their power. Also, the graffiti style writing and airplane. The graffiti is intertwined with the Hip Hop 'culture' & the plane can indicate wealth and money.For the time being this is just our draft, However as we improve our skills on photoshop we will be able to create a much improved digi pack for our final draft.

Our Chosen Song

This was our chosen song that will be using for our video shoot. We chose it as it will be easy to work with as it was just released and hasn't got a video yet. The genre is Hip Hop but can also be classed as UK Hip Hop or rap. The time of the song also helps as it is the time needed. It was also easy to get people to perform as all we needed was a boy and girl

Job Roles & Initial Ideas

Assessment 10/10/11 MCU

Please see your assessment sheet.
Please upload your assessment sheet here.

Roles

Me

My Role is location, this is an important role as the location within a video is very important and it must match with the video you are doing. As i live further away from the rest of the group, i am more likely to see more different areas and locations than us therefore this role suits me nicely. I have to look at videos within our genre and analyse locations and why they are so important within a video and make sure our location is perfect.

Dan Decruz

Dan's role in the group is cinematography and camera shots. He chose to do this role as we think that it will be challenging but also a vital role in a music video and understands that cinematography is everything in a music video. To follow this role through and give the group his input to the group he must watch videos of our chosen genre and understand and analyse why shots are used and why angles and the type of shot are important.



Alex

Alex is in charge of the editing. This is an important role as this job is done after the filming is done therefore he must analyse videos and understand why and when editing is important. He must know what bits are important and which parts can be cut out or changed. This is a very challenging role as it is the editing which finishes of the video and the editing must work with the rest of the roles to ensure a good video which people will want to see.


Jordan

Jordan is in charge of mise-en-scene, Like the other roles this is vitally important and must fit the genre which we do. Jordan, not knowing much about HipHop must do some serious research on props, costumes, lighting and much more in order for our video to look like a Hip Hop video, he must analyse videos from our genre and understand what props and outfits are used and why and bring them into our planning to ensure we all look the part in the film.


 

Initial Ideas

These were our first initial ideas of what our ideas were on artists, songs and what songs didn't have videos. It came in very handy and we could see each idea from our group members and elaborate and discuss it.

Peer Assessment

Daryl Hay  marked my blog and gave me a 14/20 mark which is a grade b. however there are several things i need to do in order to improve my blog and make it better.

There were 3 main areas where i could improve on. communication Skills,research and my presentation. For communication i could improve on using more technical vocabulary within the detail i write. The presentation i have improved on greatly. At first i would just stick pictures anywhere however now, most pictures are layed out and put in the correct place in order for me to analyse and explain it. For research i could improve by going into more detail in writing. A good example would be fort editing. if there was not much editing within the video i would only write a line or two. Whereas i could focus on one thing and elaborate on that.

In conclusion i will take all of the constructive criticism on board and try to use all of what was said to help me improve my blog.

Assessment 23/9/11 MCU

WWW

- Some very good efforts to present your work well. The analyses of music videos that are complete to a good standard show creativity in using visual material e.g. the screen grabs next to the points you want to make.
- Some evidence that you are going away and improving your posts, keep this up.
- Most posts attempted.

EBI

- You must have posts 19 and 20 on your blog. The mark scheme looks for audience research.
- Post 17- explain whether each record label would be suitable for your artist, at the moment it is just dry facts.
- You must improve some of your posts, especially the early analyses of music videos- posts 2,3,4,5.
- To develop further with visual material, try including short clips of videos, just the part that illustrates your point. This will really go for the high marks for presentation.

EFFORT - IN

Advertisment Research

This is the advert me and my group analysed. It is of the hip hop artist called Big Boy from outcast. He is advertising alcohol in the advert but isn’t trying to promote any of his music. The company may have chosen this artist specifically to advertise their product as it may influence followers of his to buy the product or make the product look expensive or worthwhile to buy. We see Big Boy within the frame with a hat, shades and jewellery on which goes well with the drink. It may it looks expensive and elegant. Also, his clothing contrasts against the background which makes him stick out within the picture.

This advert shows us the new album of an artist called Bronze Nazareth. The cover of the album has the artist there so you can’t miss him. Some things I noticed within the article were they had the release date of his album, where you can purchase it and his writing has an effect to it. All of these things contribute heavily to advertising something. For example, the release date letters are big and in bold so they stand out for the viewer. Also, telling the customer where they can buy it is very helpful as it will increase the chances they will go to buy it. His name has a gold / bronze affect to it which can be used to show off his name. This sticks out like a sore thumb on the article and gives us immediately an idea who he is.

Record Label Research

Def Jam Recordings:

Def Jam is an American record label. It is predominately focused on urban and hip hop music. Def Jam also have record labels in the UK and japan which are both known as Def Jam UK & Def Jam Japan. Def Jam was established in 1994 and has 3 founders; Rick Rubin, LL Cool J & Russell Simmons.

Def Jam is also under the parent company universal music group. They also have a distributor; Island Def Jam Motown music group. Some artists which have originated from the Def Jam franchise are LL Cool J, Ludacris, Bobby Valentino & Chingy. Def Jam also started establishing spin off groups such as Def Jam south which focused mainly on southern rappers and releasing there music. Another example would be Murder Inc who had artists such as Ja Rule, Ashanti & Lloyd.

Roc-A-Fella Records:

Roc-A-Fella is a record label founded by Hip Hop sensation Jay-Z in New York, America. At present it operates as a subsidiary group of universal music group and is also distributed by island Def Jam Motown music group. Roc-A-Fella was founded in 1995 and has 3 founders. Jay-Z as i stated above, Damon 'Dame' Dash & Kareem 'Biggs' Burke. 

Roc-A-Fella have had many famous rappers pass through them such as N.O.RE, Nas, R-Kelly& Kanye West. However, as of the last decade, Roc-A-Fella have moved onto different things such as their own films and clothing & even taking over the company Armadale who make vodka. They have made the following films; Paid In Full, Streets is watching & state of property 2. 

Universal Music Group:

Universal Music Group is one of the most infamous music groups there is. It is currently the largest in the music industry and have over 10 subsidiary other music groups (record labels).  It was established in 1934 however under the name of Decca records. It then underwent incarnation and ended up being called Universal music group (UMG). 

UMG have several different location, some being; London, New York, Paris & its global headquarters in Santa Monica. UMG also co-developed Vevo who inspire all major music videos. these music videos are shown in much better quality than any others on YouTube.

All In all i think all of these music labels would suit any hip hop artist. As they are very well known and organised well the artist would be in good stead. We have seen many good artists such as Ja Rule and others come from music labels lie this and be successful

CD Cover Research

Above are two different albums from the artist Lil Wayne. Lil Wayne is one of the most successful and well known artists within hip hop. Coincidentally the top album was just released. Analysing both albums we can see clearly that they both lookalike. The backgrounds are both bland behind however his face is projected in the top cover. We see tattoos, jewellery and a hat all within the frame which show the stereotypical values of a hip hop artist. We could also add that the second album cover is a juxtapose. We can see he is in a costume that you would use to graduate however his face still has that thuggish look. It is quite intriguing to look at.

The album below looks like him however is a Young boy edited with his tattoos. There must be an explanation why is is dressed up in the clothes he is

Chipmunk is a UK based artist who has done very well and now is in America. He has worked with the likes of Chris brown and his future looks bright. He has newly released an album called transition which is featured above. He has the conventions we would usually look for in a hip hop artist. These can be identified as tattoos, jewellery (bling) and a fresh appeal.

His album i am chipmunk shows the importance of him with his name projected massively. Although we cannot see a clear picture of him, he is on the back cover posing with a hand signal. These shows his coolness. Also, what I've noticed on both albums is that they have parental advisory. This is a stereotypical value of hip hop as most albums or singles have it which are related to hip hop.