Final Music Video

Final Music Video

Final Ancillary Tasks

Digipack

Poster

Q4) How did you use media technologies in the construction and research, planning and evaluation stages?

At the research stage the main media technologies that I used where:

Screen Grabs:
Screen grabbing is a very effective and yet easy way to get a picture which you can elaborate on or use as a piece of evidence within your blog.

Blogger:
This was a very good way of using media technology as it is very accessable whilst using the internet which means I could work almost anywhere. Blogger interface also allows you to upload videos, images and sound clips which gives a plus side to my coursework as it will be more interactive

Youtube:
Youtube was used in various ways to help me find out information on my genre and audience opinions, Also, it gave me the chance to create and post video's about answers to questions; youtube being as reknown as it is, it was nice and effective to look at.

Google Docs:
This was used to form a questionnaire in a quick and simple way as result could be put into charts and graphs automatically. This also gave me the ability to email the questionnaire around without having to contact the people again for their answers.

At the Planning stage the main media technologies I used were:

Animatic (iMovie):
The animatic was made using iMovie and it was basically a slide show of our storyboard in time with the song. This was good because I could manipulate the length of time each picture lasted for making it a very good visual representation of how the official music video would look. This was an effective way of my group seeing if the chosen shots were good or bad and helped us decide what to leave in and take out. Also, it was a good way of showing my understanding of how to use iMovie and how to upload various images, thus making the courseowork better.

Still Camera:
The still camera was used to go out and take pictures of various potential locations of the video shoot. At the Construction stage the main media technologies I used were:

Da font:
Da font is very effective for trying to master the correct font for your chose genre. There are plenty to choose from and sometimes the unauthadox ne can be the best to choose.

Photoshop:
Photoshop was used to enhance images and also give a bit more flavour and umph

Tripods:
Tripods are effective to use whilst filming as it keeps the camera perfectly still.

Fig Rig:
This allowed us to use video camera's in an unorthodox way where shots could be rotated and held without getting the effect of a hand shaking.

Final Cut:
This was used to edit the music video at a professional, intricate and detailed standard in order to get the best results when editing was completed. It allowed this as there were many unique transitions and effects exclusive to final cut.

At the Evaluation stage the main media technologies I used were:

Twitter:

This was used to gather feedback from peers and others. It gave me a chance to post my video on a Social networking site and allow the opinions and views of others to be shared.

Photoshop

Final Cut Express

Q3) What have you learned from your audience feedback?

My group gained some audience feedback from fellow peers and friends. We uploaded our video onto social networking sites such as Facebook for people to comment and to see what they think of the video. Gaining feedback from friends and family outside of school is much more useful as they haven’t got an idea of media conventions and also can’t be as critical.
The audience feedback we tried to gain was mainly focusing on the lip synching within the video and also meeting all the conventions. What we would have liked is people’s first reactions to be and know it was a hip hop video. We then asked questions such as; why it’s Hip-Hop and what makes it Hip-Hop.  The feedback we got from the peers we asked was constructive and gave us a clear understanding of what we could do to improve the video.  Most feedback said we met the conventions of the genre however some parts could have been put together better and also the connection with the artist was lacking a bit.
We also gathered some feedback from people by getting them to watch it and then ask them questions on what they think of the video. We got some peers who don’t study media and got their reaction and view on it. This was effective and gave us a good establishment of how our film made people feel. Mostly, people gave us positive feedback on our unique locations and shot types. Also, the props and costuming was perfect for the video and worked well. The ‘street wear’ I wore during the video helped create the Hip-Hop atmosphere overall.

Q2) How effective is the combination of your main product and your ancillary texts?

 

Q1) In what ways does your media product, use, develop or challenge forms and conventions of real media products?

One way my media product uses conventions of my genre is by the video being structured in a stereotypically to the genre; which is Hip-Hop. The video has a variety of locations but the main base of the video is set in outdoor open space locations in which you would usually see a Hip-Hop video being filmed. This is a convention as most videos in this genre have open aired shots of just the artist and a good background. This was the effect we were trying to re-create. A way in which my media product develops conventions of my genre is by us using symbolic cutaways such as capturing people on skateboards or graffiti shots. This also gives the artist some time as he may not know all of the words so it takes the pressure of him. Our video doesn’t really challenge conventions as Hip-Hop videos are usually all made the same and there's not much you can put in to challenge conventions unless the song has a theme to it that maybe intertwines with rock or a different genre. Another convention of a music video that my video follows is the use of editing; in the video the shot cuts are in time with the beat giving off a good vibe to interact the audience with the video. This helps to create the specific emotion and feeling that we’re trying portray on the audience which will make it effective at grabbing the audience.

These were our advertisement poster and also the cover of our digi-pack. There were several things you need to include in these. Mainly being the artist being current and being in most pictures to keep all eyes of him in a way however, make it unique in which people will like the look of it and pay interest. 

Below i will be giving a clear comparison of The artists E-Zee & Angel In our film compared to current stars that they would be compared too, music and stereotypically. In this case it is Professor green and Emilee Sande. 

Immediately, you can see the comparisons in both sets of performers. Z-See and Pro Green both have the same type of looking jacket on and are both struck with the looking down pose. This shows their 'swagger' and coolness about them.
In addition, stereotypically, both girls are striking a 'sexy type' pose . Both of their hands are in positions behind their head almost symbolising themselves as unique or special.

Below is a contrast of english Hip-Hop to American Hip-Hop. The artists and location shot from videos

Assessment 7/2/2012

Advertisement Poster

This was our advertisment poster in which gives all the fans the details of the release date, where you can download it, and also a big picture of the artist on the front.

CD Cover Digipack

.....

Assessment

Peer Assessment Feedback

This was feedback i got from a fellow peer assessor. Daryl marked my blog on his own opinion and gave me things which i can improve on to make it better all round.

Location Shots

Below are shots of where we will be recording our music video. The first 3 shots are taken from South bank where we will have our female singer singing along with the male having several shots in crowds as it is busy daily. We thought these were good locations as the scenery is good and the environment is very current and modern.

The last shots are taken from the recording studio in our school. We will be recording in here with an affect of looking like we were recording the making of the song. The lighting is good in there and it is also spacious which will be helpful also.

                         

Reply Permission

This was a reply we got from ministry of sound. This is rare as usually they do not get back to you, however in this case, they would even like to see the finished version of it which is pleasing.

Artist Logos/Graffiti Tags

These were logos created by Jordan Dye in our group. We all agreed that Angels logo will stay the same. It is glamorous, stylish and sexy which can represent the woman she is trying to be in the video. However, the E-Zee logo will be re-done. We created a graffiti font for this to go with the Hip Hop theme. However, we agreed the colours were bright and there wasn't that dark, power element to it. These were some rough ideas which will improve on in the near future.

Track permission Email

Above is a permission letter to Wretch 32's company. Daniel Decruz from my group wrote this out as it was part of his individual task for the lesson. We email them for copyright, however most times they will not get back to you. 

Track permission Form

Email for location permission

This was our location permission letter. This letter is sent to for example a council of a local area so we can gain permission to be able to film without causing any disruption. We sent a letter to south bank council but are still seeking a reply from them. We let them no will wont be around for long or cause any disruption or trouble for anyone in the environment.

Album Ideas

Talent release form

This is important as if someone is performing in our video we need to get them to sign the form for permission.

Shooting Schedule

Props, Costumes, and Equipment

Equipment:


Our equipment we will be using will be the simple things in order to record something. We will be using tripod, camera and we may even use a fig rig. We defiantly need a camera and tripod as it is what we will record with to make our video successful.  The tripod is also essential as it keeps the camera steady which contributes to the video looking more professional. The fig rig will also come in handy as it gives us good movement around our actors but also keeping the camera still.

Props/Make-Up:

Within our video we have not thought about using many props. We will be recording in a studio to make it look like we were recording the making of the actual song. The props within the studio could be classed as props such as the mic in the booth and the recording equipment. Make-up wont be necessary for the male singer however, the female singer will most likely be wearing make-up on her own accord.

E-Zee

- Grey T-Shirt (possibly logo)

- Vans/Smart trainers

- Jeans

- Silver Chain necklace

Angel

- Black jacket

- Blue plain T-Shirt

- Heeled sandals

- Large Hooped earrings

- Gold chain necklace

Storyboarding Visuals

This was our storyboard for our video. This will help our group during our filming task and guide us to make a good video.