Andrew Goodwin: Dancing in the distraction factory
Illustration
Band image- The band area, band singing, dancing, playing instruments.
Lyrics- Images illustrate the literal meaning or feeling of the lyrics, often just with the band singing and dancing
Amplification
Music - The film cuts on beat to emphasise features
Lyrics -Only images project the lyrics. A specific narrative may be used that would not necessarily be picked up from reading the lyrics alone
Band Image - The band would take on fictional roles in the narrative
Disjuncture
Music - The sign of a badly made video
Lyrics - Images would be used that would not reflect on the lyrics themselves, sometimes used by bands who are already very well established who can afford to take risks
Band Image - A band takes on an image that would be in complete contrast to their normal image.
This would be an example.There is no rhythm throughout the music video, no lyrics however some monologue is used.The beat changes and it is more like a story being told.
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